Formula 1's sponsorship revenue hits $2.04 billion in 2024, positioning it just behind the NFL as it continues to gain ...

Nielsen Sports SA has hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg.

Rather than signing many low-value agreements, F1 negotiates fewer, more lucrative deals. With 10 teams and 23 races, the sport averaged about $6 million per deal in 2024. By contrast, the NFL’s ...

Take PrideChicago, for example, the nonprofit that runs the Chicago Pride Parade. A handful of its sponsors from last year ...

The Propolis Leaders Forum is B2B Marketing’s most exclusive sponsorship opportunity, offering unparalleled access to a highly engaged audience of over 70 senior B2B marketing leaders across the UK ...

NASCAR is beefing up its sponsorship of next month’s Chicago Street Race with the addition of Arby’s. The fast-food chain was ...

Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing, shared his thoughts as rookie driver Louis Foster secured a new ...

LGBTQ Pride month parades and festivals in South Florida and elsewhere are feeling financial pressure as corporate sponsors ...

The organizers of prominent Pride celebrations saw huge sponsorship drop-offs this year, a pattern seen as a response to the Trump administration.