Formula 1's sponsorship revenue hits $2.04 billion in 2024, positioning it just behind the NFL as it continues to gain ...

Formula 1 has become a sponsorship powerhouse. In 2024, Formula 1 generated $2.04 billion in sponsorship, second only to the ...

Nielsen Sports SA has hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg.

So, in order to give sponsorship its fair shot: ensure finance is a partner throughout the creation of the initial strategy, build an evaluation model that is unique for your organization and the ...

Take PrideChicago, for example, the nonprofit that runs the Chicago Pride Parade. A handful of its sponsors from last year ...

NASCAR is beefing up its sponsorship of next month’s Chicago Street Race with the addition of Arby’s. The fast-food chain was ...

The Propolis Leaders Forum is B2B Marketing’s most exclusive sponsorship opportunity, offering unparalleled access to a highly engaged audience of over 70 senior B2B marketing leaders across the UK ...

Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing, shared his thoughts as rookie driver Louis Foster secured a new ...

LGBTQ Pride month parades and festivals in South Florida and elsewhere are feeling financial pressure as corporate sponsors ...

The organizers of prominent Pride celebrations saw huge sponsorship drop-offs this year, a pattern seen as a response to the Trump administration.