LGBTQ Pride month parades and festivals in South Florida and elsewhere are feeling financial pressure as corporate sponsors ...

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

Take PrideChicago, for example, the nonprofit that runs the Chicago Pride Parade. A handful of its sponsors from last year ...

The organizers of prominent Pride celebrations saw huge sponsorship drop-offs this year, a pattern seen as a response to the Trump administration.

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

Amazon Ads has launched Twitch Creator Sponsorships, a set of solutions designed to streamline brand collaborations with ...

This type of marketing activity comes with risks. There are increasingly many opportunities for small businesses to get involved with up-and-coming sportspeople and micro-influencers. No matter how ...

In 2016, the marketing veteran saw a need for easier access to information on sponsors and sports teams, after heading up sponsorship efforts for the Miami Dolphins and Brooklyn Nets.

MARKETING-INTERACTIVE is proud to announce that PRM Marketing Services (PRMMS) will return as the platinum sponsor for the Loyalty & Engagement Awards 2025, marking its fourth consecutive year of ...

Twitch will also continue to update sponsorship placements, such as channel skins, to bring more integration to creators’ streams. The tech giant backs off plans to implement a huge shift in digital ...