So, in order to give sponsorship its fair shot: ensure finance is a partner throughout the creation of the initial strategy, build an evaluation model that is unique for your organization and the ...

Take PrideChicago, for example, the nonprofit that runs the Chicago Pride Parade. A handful of its sponsors from last year ...

This is something Ella Toone, England Lioness and Manchester United midfielder, wants to change as she launches creative ...

This four-part content series looks at some key trends in sports sponsorship marketing including values-based partnerships, the role of creativity, maximising ROI and the media mix. The series has ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

Formula 1 is no longer just a seasonal spectacle; it has become a major player in the marketing world. In 2024, the sport, ...

Re-creating the sponsorship blueprint for WNBA players ... From her first day as commissioner in 2019, Engelbert said the WNBA had a “marketing issue.” To help solve it, she has tried to ...

It is this angle that Cisco, official network infrastructure provider of the London 2012 Olympic and Paralympic Games, is using as the crux of its sponsorship campaign. Ian Symes, marketing director ...

Wait, the Detroit event chair, offered a practical theory for why his partners are sticking around: Pride sponsorships in ...