The WNBA regular season tips off tonight, and Jordan Brand is once again soaring over the competition. Jumpman proudly announced the signing of Minnesota Lynx forward Napheesa Collier.

Your products and services, website, social media, customer service, packaging and everything else contribute to the overall brand experience. Follow these strategies to ensure consistency across ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However ...

When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

Authentic Brands Group has flexed its considerable muscle — and its sizable bank account — to score another high-profile acquisition: Dockers. In March, Authentic competitor Marquee Brands was ...

Now in its 20th year, the Kantar BrandZ Most Valuable Global Brands ranking shares a unique snapshot of the global brand landscape, based on consumer perceptions and financial performance.

Authentic Brands Group and Levi Strauss & Co. have agreed to a nine-figure deal for the former to acquire Dockers. Authentic announced Tuesday it was purchasing the intellectual property of the ...

Levi Strauss & Co. (NYSE:LEVI) has reached an agreement to sell its Dockers brand to Authentic Brands Group for $311 million, the companies announced on Tuesday. Levi Strauss Agrees to Sell ...

Carlos Tavares, whose departure created the CEO vacancy, said all the brands (14) would be given a decade to make a business case for survival. Antonio Filosa, head of Jeep, Ram, Dodge ...

PEOPLE can exclusively reveal why the star chose to work with Oreo, despite sparingly collaborating with brands, and how the sentimental flavor came to be Sabrina Weiss is the Editorial Assistant ...