Trust has always been essential for any brand, but it’s becoming a new, essential currency. The premium on trustworthiness ...

From Supreme and Stüssy to Heron Preston and Bape, check out the streetwear brands to keep on your radar as you shop for the coolest new clothes for men in 2024.

Here, WWD looks at five streetwear brands to keep an eye on in 2025. Palmes . Founded: 2021 .

Throughout that time, one streetwear brand has reigned, well, supreme. Jacob Gallager: Supreme is this behemoth in the men's fashion world, in particular, that's been around since 1994.

“Buying a streetwear brand at a time when that aesthetic has gone off the boil is risky, and it is not clear what EssilorLuxottica intends to do to revive Supreme’s fortunes,” Saunders said.