I am in a daze. You know how in movies when there’s a big explosion or violent car crash and suddenly the camera cuts to a tight shot of the protagonist and the image drags in slow motion, the sound ...

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or on streaming platforms.

Instead of rooting for quarterbacks Patrick Mahomes or Jalen Hurts on Sunday, some Greater Boston workers cheered on Celtics star Derrick White. Others applauded a CGI goat with mad computer hacking ...

IPG CEO Philippe Krakowsky had a message for all the haters: the Omnicom merger won’t affect IPG's ability to do business in ...

Nearly 127.7M viewers tuned in for the latest edition of the Super Bowl last Sunday, according to data provided by television ratings firm Nielsen.

The Super Bowl is the biggest night in all of sports and draws millions and millions of viewers every year. Super Bowl LVIII ...

Fox hit a new Super Bowl viewership record this year, thanks in part to the millions watching its free Tubi livestream of the game.

Super Bowl LIX is officially the most watched Super Bowl ever, averaging 127.7 million viewers during the Eagles' win over ...

A Nebraska Sandhills ranch, and its eye for AI, is to be featured in a Super Bowl ad during Sunday's faceoff between the Chiefs and Eagles.

A blowout on the field didn’t deter a record number of viewers from watching Super Bowl LIX. Sunday’s Fox Sports telecast ...

UPDATE: After finalized data came in from Nielsen, the total number of average viewers for Super Bowl LIX rose to 127.7 ...

Super Bowl LIX broke the all-time viewership record for the Super Bowl with 126M tuning in to watch the Eagles win ...