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From Mixue to Chagee, how Chinese milk tea chains are now outpacing Taiwanese and local brandsThe milk tea market in Malaysia has seen a shift, with newer Chinese brands like Mixue and Chagee dominating ... by the chewy tapioca balls or “pearls” in their serving — where people ...
Mixue is often seen as China’s largest chain of iced drinks, milk tea, and ice cream. However, it operates more like a raw-material supplier than a traditional beverage brand. Founded in 1997 as ...
Mixue is often seen as China's largest chain of iced drinks, milk tea, and ice cream. However, it operates more like a raw-material supplier than a traditional beverage brand, selling food ...
also known as boba milk tea, pearl milk tea or boba. The Taiwanese drink was invented in the 1980s and combines tea with milk and fruits topped with tapioca pearls. The drinks are served in ...
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