When two superstars collide, you get headlines. But when a record-breaking pop icon and a three-time Super Bowl champ fall in ...

In the two football seasons since she began dating Kansas City Chiefs' tight end Travis Kelce, Taylor Swift has brought over $1 billion in publicity and revenue to the NFL, according to a report ...

To paraphrase one of her songs, Taylor Swift is bigger than the whole National Football League. Or at least she’s made the NFL a ton of money. “If you were a brand and you wanted to go and buy ...

Apex Marketing analyzed media mentions of Swift alongside the NFL, including on social media, to determine the value of her association with the sport. Swift's global Eras Tour, her relationship ...