Balbuena's limited-edition releases, such as the Rare Cap (V18 Pilipinas), sell out within days, creating buzz online. For Balbuena, Tambay Caps is more than a business — it's an advocacy.

Which tambay crimes are we supposed to be worrying ... ‘Pag hindi kayo umuwi ipahatid ko kayo sa opisina nun…sa Pasig. Ako nang bahala, ilagay mo lang yan. Talian ng kamay pati..