In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

By deepening your understanding of the different mindsets of target customers before your segmentation study, you can animate your customers in a way that lets you develop strategies to drive your ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

With HCP access data as an input for segmentation, targeting, and engagement planning, Pulse provides immediate value for commercial operations and data analytics teams. * Delivered quarterly ...