Unfortunately for Michigan fans, you won't be able to get your hands on the latest Jordan release. This week, the latest ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

Jordan Brand will release the Doncic inspired Luka 4 and Luka .77 along with a apparel range inspired by the Slovenian star.

Luka Doncic and the Jordan Brand are set to release the LA Lakers star's 4th signature shoe line; the Jordan Luka 4.

The news hit hard and fast. The post “Confirmed UNC Status” Denny Hamlin's New Fireproof Collab With Michael Jordan Has Fans ...

The Air Jordan shoe, designed by Peter Moore ... However, he almost was not included after his school coach kicked him off the team and advised Vaccaro not to deal with the youngster.

Michael Jordan once didn't allow a former Tar Heels player to wear his shoes during pickup games as he wasn't getting enough minutes.