A new book, Tequila Wars, José Cuervo and the Bloody Struggle for the Spirit of Mexico, by journalist Ted Genoways, pieces together Cuervo's crusade to modernize and export the alcoholic spirit ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most successful maker, Jose Cuervo, in his book "Tequila Wars." ...

MARTÍNEZ: That's Ted Genoways, author of "Tequila Wars: Jose Cuervo And The Bloody Struggle For The Spirit of Mexico." We spoke about his new book chronicling Mexico's oldest alcohol brand. So let's ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most successful maker, Jose Cuervo, in his book "Tequila Wars." ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most successful maker, Jose Cuervo, in his book "Tequila Wars." ...

Find Your Next Book Thrillers N.Y.C. Literary Guide Nonfiction Spring Preview Fiction Spring Preview Advertisement Supported by Nonfiction In a new history, Ted Genoways explores the dramatic life ...

The night was filled with many highlights, from Kumail Nanjiani giving a brilliant Ted Talk spoof, to Stephen Colbert invoking ... his senior thesis at Harvard was on the works of William Faulkner and ...

That hidden history is exactly what intrigued longtime journalist and author Ted Genoways. His yearslong exploration yielded a book, “Tequila Wars: Jose Cuervo and the Bloody Struggle for the Spirit ...

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