A sales funnel differs from a sales pipeline in that it shows the stages that customers go through in their journey to purchase (and beyond). Note, too, that this representation is only an example.

If you're using the sales funnel as your model for marketing, stop. Lifecycle marketing is a better, more accurate way to align with the buyer's journey to nurture leads. Here is how it works.

Discover insights from Alexandria Real Estate Equities’ (ARE) Q2 2025 earnings call, showcasing record leases, $1.1B asset sales, and resilience amid macro ...

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Discover Abbott Laboratories' Q2 2025 highlights: resilience drives high single-digit growth, double-digit EPS, and pipeline innovations.

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

Novartis has raised its guidance for sales growth out to 2029 on the strength of its pipeline and the potential of late-stage R&D assets.