Kaveh Vahdat, founder and president of the fractional CMO services company RiseOpp, agrees that business leaders are leaving ...

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

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While AI can enhance a company's sales funnel, leaders should prioritize maintaining a human touch.

A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term revenue.

Dozens of landowners who would be impacted by the proposed Summit Carbon Solutions pipeline project held a conference call Thursday to talk about the governor’s veto of the pipeline bill.

For traditional sales organizations, a sales funnel might have leads at the top, prospects in the middle, and sales at the bottom.

A court decision has forced Sable Offshore Corp. to delay controversial plans to restart offshore oil operations along Santa Barbara County's coastline.

Gov. Kim Reynolds says she's having meetings with supporters and opponents of a bill that would restrict eminent domain for carbon capture pipelines.