At its core, persuasive advertising is about influencing behavior through a mix of emotion, logic and trust. Aristotle laid the groundwork with his three pillars of persuasion: • Ethos ...

The concept traces back to Ancient Greece, where Aristotle’s treatise “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility ...

Opinions expressed are those of the author. “Persuasion” is a term often used in marketing, and we’re all probably aware of it. What many businesses fail to realize is that persuasion isn ...

All HR professionals as well as managers need to understand and practise the three pillars of persuasion: structural personal and social. The process starts by building personal credibility through ...