Nike’s iconic swoosh ... $3.11 billion in 2022), that certainly wasn’t always the case. Back in 1971, before the brand was to be re-named, Bowerman and Knight knew that they needed a logo.

His company, now known as Nike, didn't have a name at the time. It also needed a logo. Knight found his designer ... She kept doodling, and two or three weeks later — again, there are no records ...

What's that $35 logo really worth? When he appeared on "The Oprah Winfrey Show" in April, Nike ... three decades, the Oregon company would become a sporting goods powerhouse, with the Swoosh ...

According to a new piece by Jordan Brand in which collectors and designers asked Tinker Hatfield questions about the Air Jordan 3, the Swoosh seen ... for it.” The logo appeared in early ...