Despite being in the centre of controversies lately, SRK’s recent campaign for Thums Up shows there’s nothing really that can cause a dent in his brand value. In this campaign, Khan has showed ...

Asia Pacific recorded a 6% volume increase, with India showing strong growth across its portfolio, fueled by brands like Coca-Cola and Thums Up. The April-June quarter is the single largest ...

For the first time since its inception and its subsequent acquisition by Coca Cola from Parle, Thums Up has launched a new variant of the most ‘toofani’ drink of them all. The cola brand ...

This is a case about how a native Indian cola brand, Thums Up, became India’s first billion USD beverage brand, in a time when COVID-19 tore through the carbonated beverage industry. More importantly, ...

The Indian market for fizzy drinks has so far been dominated by Thums Up, a brand that Coca-Cola bought from Parle several years ago. This summer, according to industry estimates, could well see a ...