Tokyo is a shopper's paradise, where you can get everything from stationery and trendy homewares to designer vintage and discount goods. But why not take your retail therapy one step further by ...

Enter: pheromone perfume. First, let me explain what the heck pheromones are. “Pheromones are a form of biological, nonverbal communication,” says board-certified dermatologist Karan Lal ...

Few beauty decisions are more personal than selecting a fragrance. In much the same way that makeup is the mask that helps us face the day, perfume can send a message about who we are, what we like, ...

I did the the research and dug up 30* of our favorite celebrity’s favorite fragrances—many of them are available on Amazon, and most are under $200 (not bad, especially if you use sparingly ...

Restaurants in Tokyo are known for shokunin, the people who focus on a single skill to the point of obsession. These chefs dedicate their lives to the smallest details of a cuisine: the optimal ...

Vyrao, the luxury fragrance brand brought to you by industry veteran Yasmin Sewell, draws its name from the concept of growth and vitality, offering scents that channel holistic wellness.

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Ask a fragrance expert about niche perfume brands that should be on your radar, and Sana Jardin is guaranteed to come up. Founded in 2017 with the goal of being a socially conscious fragrance ...

Billie Eilish has just launched her latest fragrance which is being hailed as the 'best perfume ever'. The new scent, Your Turn, distinguishable by its unique bottle, joins her existing fragrance ...

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...

We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents? I’d argue that aside from reformulated classics ...