The Times reports that although the Trump family's attempt to trademark the coat of arms in Britain was rejected in 2007 when the office discovered it belonged to the Davies family, the design was ...

Crests hold more historical significance than you might think. In medieval countries with a monarchy, the king would bestow a family crest or coat of arms on higher-class families and his knights.

So seriously that one must register a coat-of-arms (which applies only to an individual, not a family), and the cost of registration increases as you add various elements (like that helmet).

BALMEDIE, Scotland — Real-estate mogul Donald Trump finally has the official Scottish coat of arms he longed for, it was announced Tuesday. The insignia will be used to promote his monolithic… ...