Its site always has no shortage of on-trend, celebrity-approved new arrivals, but, for this spring 2025 season, the “New Brands” category seems to practically overflow with fashion must-haves.

From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing emphasis on trust, transparency and impact.

Social-media giant TikTok has released its annual report predicting the biggest marketing trends for brands in 2025. The TikTok What's Next 2025 Trend Report has looked into emerging behaviors and ...

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