The sleek silver Tesla logo is not just a nod to the brand’s name but actually has a deeper meaning behind it.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

The redesigned logo features the number '20' in colorful gradient hues, symbolizing the diversity of sports the company ...

Including an inaugural capsule with Los Angeles-based skate brand Sci-Fi Fantasy and new inline merchandise from graphic tees ...

Logos are essential to an iconic brand identity, so when it comes to redesigning them, it's no mean feat. While there are ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

An illustration of a magnifying glass. An illustration of a magnifying glass.

and I wish I were more than just a janitor. A version of this article appeared in the May–June 2025 issue of Harvard Business Review. Zach Mercurio is a researcher and adviser on purposeful ...