has expanded from a small black car service to a massive transportation network spanning 400 cities in 68 countries. Uber started as a big, red U, but scrapped the logo over trademark infringement ...

The ride-hailing startup ditched its plain U-logo ... service rendered. So in the app that customers see (below, left), there is a single line representing the passenger's journey in the Uber car.

The prevalence of the Zipcar logo has suggested a new, well, zip in the rental care market. And starkly lower car-ownership ... service degrades — always. Then there is Uber's surge pricing.

The rideshare company is expanding its Uber Car Seat service, which already covered New York City, Los Angeles and Orlando. Starting today, you can also use it in Orlando, Washington, DC ...

Typically, we call an Uber if we can’t or don’t want to drive, whether that’s after a few drinks or when public transport isn’t playing ball. The taxi service’s new offering, Uber Rent ...

Uber wouldn’t share where the car-sharing service might launch next. But the company has prioritized high-density cities with a number of surrounding areas that can require a car for travel.

Uber Technologies UBER announced expansion plans of to its car-sharing service at Go-Get event, which was held in London on Jun 8. The ride-hailing company intends to launch the above service in ...