has expanded from a small black car service to a massive transportation network spanning 400 cities in 68 countries. Uber started as a big, red U, but scrapped the logo over trademark infringement ...

The ride-hailing startup ditched its plain U-logo ... service rendered. So in the app that customers see (below, left), there is a single line representing the passenger's journey in the Uber car.

"Uber began life as a black car service for 100 friends in San Francisco—everyone’s private driver," Kalanick wrote about the logo change in a blog post. "Today, we’re a transportation network ...

The prevalence of the Zipcar logo has suggested a new, well, zip in the rental care market. And starkly lower car-ownership ... service degrades — always. Then there is Uber's surge pricing.

An Uber logo outside of the headquarters of the ride ... but helping to deliver a new life into the world. A driver from the car service company pulled over near the Lincoln Tunnel, which connects ...

The rideshare company is expanding its Uber Car Seat service, which already covered New York City, Los Angeles and Orlando. Starting today, you can also use it in Orlando, Washington, DC ...

Typically, we call an Uber if we can’t or don’t want to drive, whether that’s after a few drinks or when public transport isn’t playing ball. The taxi service’s new offering, Uber Rent ...