Aliyah Boston was the first college player to sign an NIL deal with Under Armour when the brand roped her in 2022. The post ...

Aliyah Boston is no longer just a rising force in the WNBA, she's becoming a defining figure in the league's commercial and cultural landscape. The Indiana Fever standout, who cl ...

A new social media campaign from Under Armour highlights Greek life at two of Maryland’s historically Black universities. For a launch of Under Armour’s newest lifestyle sneaker, the UA Echo, ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.