With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Aliyah Boston was the first college player to sign an NIL deal with Under Armour when the brand roped her in 2022. The post ...

Aliyah Boston is no longer just a rising force in the WNBA, she's becoming a defining figure in the league's commercial and cultural landscape. The Indiana Fever standout, who cl ...

Boston College and New Balance are taking their relationship to the next level. After about four years of seeing the rest of ...

A new social media campaign from Under Armour highlights Greek life at two of Maryland’s historically Black universities. For a launch of Under Armour’s newest lifestyle sneaker, the UA Echo, ...

Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed ...

Steph Curry will be the subject of a new documentary premiering Wednesday on MSNBC, and rather than exploring his greatness ...

Of course, many WNBA stars have lucrative sneaker deals. Three-time WNBA champion Breanna Stewart plays in her signature ...

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.