With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

When women’s 3-on-3 basketball league Unrivaled was founded in 2023 ... its roster of brand partners included Miller Lite, Sprite, Under Armour and State Farm. Unrivaled wrapped up its first season in ...

Aliyah Boston was the first college player to sign an NIL deal with Under Armour when the brand roped her in 2022. The post ...

Aliyah Boston is no longer just a rising force in the WNBA, she's becoming a defining figure in the league's commercial and cultural landscape. The Indiana Fever standout, who cl ...

Picking out the right pair of golf shoes involves many decisions. Start here with our comprehensive golf-shoe buyer's guide ...

LA Sparks star Kelsey Plum thanked Sabrina Ionescu for giving her signature shoes to her rookie teammate Sarah Ashlee Barker.

When the WNBA community comes through, it really comes through. Take this wholesome scenario: Los Angeles Sparks guard Kelsey ...

Boston College and New Balance are taking their relationship to the next level. After about four years of seeing the rest of ...

A new social media campaign from Under Armour highlights Greek life at two of Maryland’s historically Black universities. For a launch of Under Armour’s newest lifestyle sneaker, the UA Echo, ...

Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed ...

Amid uncertainty about whether evolving U.S. trade policies will dampen consumer demand, Baltimore-based Under Armour is considering ways to minimize the impact of tariffs on its business.