Tune into Game 1 of the NBA Finals and the court looked like the one the Oklahoma City Thunder would use for a random Tuesday night game in January. There was no Larry O’Brien trophy logo on the court ...

Medieval cage fighting drew enthusiastic fans on June 7 at Hall of Fame Village in Canton. Armored fighters entertained the ...

Friday's 11-pack of Weekly Rankings Notes features a handful of noteworthy rating bumps, plus several debut grades, almost all of which involved prospects making multiple official visits this month.

Many athletes have become household names, connecting more deeply with their fans not just through their performance on the ...

Aliyah Boston is no longer just a rising force in the WNBA, she's becoming a defining figure in the league's commercial and cultural landscape. The Indiana Fever standout, who cl ...

Aliyah Boston was the first college player to sign an NIL deal with Under Armour when the brand roped her in 2022. The post $16 Billion Brand Teases Major Update Around Caitlin Clark’s Teammate ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

The University of Virginia is on the hunt for another baseball coach. For the first time in 22 seasons, Brian O'Connor will not be coaching the Cavaliers in the spring. O'Connor has officially ...

Companies tap into a fast-growing niche with apparel and merchandise for fans and players ranging from basketballs featuring the artwork of Jean-Michel Basquiat to sneakers engineered for women’s feet ...

Of course, many WNBA stars have lucrative sneaker deals. Three-time WNBA champion Breanna Stewart plays in her signature ...

was a cultural splash of brand relevance to put UA at the forefront of basketball fans worldwide. Sharon Lokedi's recent record-breaking Boston Marathon win wearing an Under Armour shoe was ...

When four-time NBA Champion and unanimous MVP Stephen Curry isn't busy trying to lead his team through another treacherous road to the Finals, he serves as the face of Under Armour Basketball with ...