So, while no one expected Kelvin Kiptum’s 2:00:35 world record or Ruth Chepngetich’s 2:09:56 mark to fall, few would’ve guessed that a lesser-known brand in pro road racing — Under Armour ...

Under Armour is stepping out of the gym (and its comfort zone) and into culture with the launch of the UA ECHO, a lifestyle sneaker that doesn’t just blur the lines between sport and street ...

BALTIMORE, April 15, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) announced today that, effective April 15, Dawn N. Fitzpatrick, Eugene D. Smith, and ...

and Under Armour will have the IP to use its logo on on its gloves and footwear in games, along with getting access to NFL's media platforms for collaborations. While the league announced the ...

Mike Kemp / In Pictures via Getty Images Shares of Under Armour rose 5% in premarket trading Thursday after the apparel maker's sales and adjusted profit topped estimates. The company turned a ...

BALTIMORE, Dec. 12, 2024 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) hosted an investor meeting in New York City today. At the meeting, senior executives provided an in-depth qualitative ...

As CEO Kevin Plank implements his turnaround strategy at Under Armour, the retailer’s revenue continues to tumble. In the second quarter, the metric was down 11% year over year to $1.4 billion, with ...

Company rules prohibit adding certain logos to performance apparel in customizable markets, such as corporate promotions, control the price point of Under Armour products and require quality ...

Under Armour is the latest sportswear brand to reposition its marketing investment towards full-price sales, storytelling and brand building in a bid to turn its business around. Under Armour reported ...

Under Armour's stock peaked in 2015 above $50. It's now trading at all-time low valuations with price below $7. Founder Kevin Plank returns as CEO to lead a restructuring effort focusing on ...

This story is part of a series. Find the rest here. Under Armour remains a retail powerhouse in the athletics space, but challenges have cropped up on all sides. Once the number two U.S ...