Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

While Nike has been UT's apparel provider since 2014, the university is exploring options like Adidas and Under Armour ... title football team wore Adidas. They instead recall awkward designs ...

Jaguars Executive V.P. of Football ... often as permitted under NFL rules. Boselli was asked on 1010XL about fans clamoring for the throwback uniforms to return permanently, and Boselli said he wants ...

Tennessee Athletics is emphasizing NIL support over brand popularity as sign of shifting times in new college sports landscape.

It's one thing to win on the road; it's another thing to look good while doing it. See where each program lands in our Big 12 ...

To bring the collection to life, Under Armour has teamed up with a new generation of style-oriented athletes and creators — Olympic boxer Harry Garside, football social personality Daniel ...

Calling tariffs on imported footwear an “emergency” for U.S. workers and consumers, Under Armour and its biggest shoe rivals are pleading to the Trump administration for an exemption.

Amid the Big 12's modern throwback era of uniforms, Texas Tech came out on top of the bunch. This look screams Red Raiders ...

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following ...

Pads pop a little louder. Coaches stop mid-sentence. Recruits watch quietly. And last weekend at the Under Armour Next Camp in Salt Lake City, the Lone Peak standout made sure everyone knew why he ...

When it comes to military uniforms, some nations innovate—and others imitate. These are the most blatant uniform copycats in history. Trump just declared May 8 a national holiday. What’s open ...