Under Armour's Hovr Sonic won't replace your fitness tracker ... They come in three colors for women (white, gray and “formation blue”) and five colors for men (red, black, white, gray and ...

Under Armour has released a new shoe platform known as Hovr, and two new shoes are built on it. The release was splashy, consisting of events around the globe and deliveries in Rolls-Royce Phantoms.

Under Armour is dropping some new footwear in preparation for every college basketball fan's favorite time of year. The "Team Pack" consist of six colorways of its HOVR Phantom runner inspired by ...

The Infinite follows the HOVR Phantom and Sonic that were introduced last year, both of which will have their second version later this spring. Under Armour has also revealed the HOVR Guardian and ...

That's exactly the demographic Under Armour is going after with its HOVR connected shoes, which consist of two different versions: a low-top (the Sonic) and a mid-top (the Phantom, pictured here).

While the idea might seem trite, Under Armour is trying to provide its customers the perfect combination of new running technology with a running app for the digital age with its “HOVR” shoes ...