The UA ECHO is the start of a new era for Under Armour, one where performance tech meets streetwear cool in a way that feels authentic, modern, and built for movement (physical or cultural).

Under Armour's turnaround hinges on improved margins, restructuring, and new product lines like the Echo shoe, despite ongoing revenue declines and tariff challenges. Kevin Plank's return as CEO ...

The collection, which is making its debut in Italy this week during Milan Design Week ... will decompose within weeks. [Photos: Under Armour] The new collection features shoes, jackets, vests ...

MILAN, April 7, 2025 /PRNewswire/ -- Under Armour, Inc. and UNLESS, Inc. are poised to lead a transformative shift in the sportswear industry during Milan Design Week by launching an innovative ...

Under Armour is touting its new "ECHO" shoes as being specifically designed for the next generation of athletes and culture drivers. The design includes a multi-layered monofilament mesh upper for ...

NEW YORK and BALTIMORE -- Under Armour, Inc. (NYSE: UA, UAA) and the National Football League today announced a long-term partnership, under which Under Armour will become an official footwear and ...

Thus, the new partnership marks the first time Under Armour logos will appear on an NFL field since its previous deal ended. In addition, as part of the partnership, the NFL will support Under ...

"Lightweight and good quality with a wonderful design." TheStreet aims to feature ... Each hoodie has an Under Armour logo on the front left side that's reminiscent of a bursting sunset, while ...

The CEO of the sportswear company Under Armour is looking to part ways with the sprawling horse farm he owns in Maryland. Real estate firm Compass announced earlier this week that the 400-acre ...

Under Armour also introduced products such as Phantom Fore Golf shoes to fend off competition from newer brands including Roger Federer-backed On and Deckers Outdoor's (DECK.N), opens new tab Hoka.

Under Armour Inc. reported results that surpassed analysts’ expectations as the sportswear company’s turnaround gains momentum under founder Kevin Plank. In the second quarter, which went ...