Its iconic Under Armour intertwined “U” and “A” logo was strategically placed on ... famously signed with Under Armour instead of Nike in 2013. Meanwhile, the brand’s other major NBA ...

While brands like Nike might be able to cultivate demand and loyalty for their shoes by featuring their iconic Swoosh prominently, Under Armour’s logo is less ubiquitous. And its $1.5 billion ...

It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

Stephen Curry reflects on his years-long relationship with Under Armour. The athlete explained what attracted him to Under ...

Its iconic Under Armour intertwined "U" and "A" logo was strategically placed on ... famously signed with Under Armour instead of Nike in 2013. Meanwhile, the brand's other major NBA star, Joel ...

New York (CNN) — It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just Under Armour was a real threat to ...