Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Caitlin Clark celebrated her good friend Tyrese Haliburton's game-winner in Thursday's NBA Finals Game 1 between the Pacers and Thunder.

As a result, any players endorsed by Under Armour couldn't display the company's logo on the field during ... there's nothing else that compares." Nike remains the exclusive provider for NFL ...

📲 Follow The Sporting News on WhatsApp The two sides previously worked together up until five years ago, when the NFL instead partnered with Nike ... Under Armour will have the IP to use its ...

he said, pointing to the Under Armour logo before signing ... As a result, it was unlikely he would sign something made by Nike. But does this shake the foundations of his relationship with ...

As the company shifts more into premium pricing and away from promotional items with just a logo ... Under Armour needs to rally to the mid-$20s to be similarly valued as Nike, while higher ...

Its iconic Under Armour intertwined "U" and "A" logo was strategically placed on ... famously signed with Under Armour instead of Nike in 2013. Meanwhile, the brand's other major NBA star, Joel ...