Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

The "Fitness App Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, ...

Caitlin Clark celebrated her good friend Tyrese Haliburton's game-winner in Thursday's NBA Finals Game 1 between the Pacers and Thunder.

Jordan apparel and accessories, all kids’ footwear and apparel, and all footwear under $100 will not be affected. The Nike Air Force 1, a best-selling retro sneaker that currently retails for $ ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Adidas to ask Trump for tariff exemptions Under Armour joins Nike, Adidas to ask Trump for tariff exemptions Key agency downgrades Under Armour's credit rating Key agency downgrades Under Armour's ...

OMD is named the media agency of record for athletic apparel brand Under Armour (UA) spanning Asia Pacific. The new mandate, pegged at approximately US$40 million according to COMvergence, covers ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the ...

Stream NBC 5 for free, 24/7, wherever you are. In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike.