Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed ...

UA expanded its partnership with BSN Sports to include licensing for UA team sports uniforms. Beginning in January 2026, BSN ...

Stephen Curry reflects on his years-long relationship with Under Armour. The athlete explained what attracted him to Under ...

The campaign spotlights historically Black colleges and universities (HBCUs) and Greek life. Shot on the campuses of Bowie ...

The global sports brand Under Armour, in collaboration ... Since 2024, Under Armour has been providing elite youth athletes in Korea with a program and rewards format that has not been seen ...

general manager of the Dallas Mavericks who was Nike's sports marketing director from 2002-2021, during a 2022 interview. Curry told CNBC that his relationship with Under Armour changed the way he ...

Here we'll try to look at the Baltimore Ravens veteran players whose roles will be pushed by rookies in the 2025 NFL season.

8-year-old Jameson Clark was the champion of the Under Armour Junior Golf local tournaments ... Clark has also earned a spot in the U.S. Kids World Championship in Pinehurst, NC for two ...

This was an all-day fundraiser centering on Unmatched Athlete's mission—promoting LGBTQ+ in sports along with assisting the ...

Maddox Potter made a huge impact in his short time on earth and an American sportswear company will be honoring him and his love of golf.

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Azzi Fudd ’s mom, Katie Smrcka-Duffy, shared her thoughts on Caitlin Clark ’s popularity and the media attention around her rise to the WNBA. Smrcka-Duffy was asked whether Clark’s massive following ...