But it also saps the Paramount logo of its personality. The end result is a dull logo that looks more suited to a direct-to-home-video brand than one of the most storied media companies in the world.

An undated video showing Airbnb CEO Brian Chesky explaining the company’s logo redesign has gained attention on social media, but the rebrand hasn’t exactly wowed many viewers. Airbnb CEO ...

The logo must be clear and legible, no matter the size of the device. The minimum height is 20 pixels for digital media and .125 inches for print. The logo should not be altered in any way.

An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards. It’s darn clever stuff. As ...

Prime Video kicked off its Thursday Night Football campaign Tuesday by unveiling a new TNF logo. The streaming service will become the exclusive home for TNF this fall in the first year of a ...