The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the ...

To better measure the line of scrimmage, the NFL is using Hawk-Eye virtual technology for the upcoming 2025 season.

Sony’s Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season.

Initial ball placement will still remain in the hands of on-field referees, but six 8K cameras will now confirm the spot of ...

This becomes especially true for the gaming industry. Now, if you have ever played a football simulation game, you may have probably come across virtual currencies like FC 25 coins that will determine ...

EA Sports is expected to spend over $16.5 million to secure the NIL rights of thousands of college football players. The ...