Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Apple this week introduced a new Automatic Sign-In API, which will make it easier to sign in to apps across multiple Apple ...

Here's how the creative team behind 'Not a Box' is cultivating children's creativity and inspiring families to watch together ...

Michael J. Fox’s next project will reunite the five-time Emmy winner with his Spin City creator, Bill Lawrence. In May, it ...

Apple TV+ has officially set a release date for All of You, its upcoming romantic drama starring Brett Goldstein and Imogen Poots.

There’s never been a better time to be an Apple TV+ subscriber. Apple TV+ is very slowly building a reputation for creating ...

It’s so hard to discern anything now,” says the Australian actress, drawing parallels between the plot of her Netflix series and the MAHA movement.

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple TV+ introduces a new pay structure based on performance metrics, reshaping how talent is compensated in the streaming ...

Owen Wilson's new golf show 'Stick' has premiered with three episodes on Apple TV+. New episodes will arrive weekly.

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.