Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? The post Does your team struggle to evaluate creative ideas? You’re not ...

More than ever, advertising agencies are acting as principals rather than agents. That means they acquire media - therefore becoming the owner, or "principal," of that media - and then resell the ...

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s ...

The S4 Capital boss today said uncertainty around tariffs would make for tough trading in 2025. He’s not the only one in ...

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

The City of Whitewater is seeking artists to help transform everyday infrastructure into vibrant works of public art through the 2025 Traffic Box Public Art Project, Artful Transformation.

Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World Federation of Advertisers (WFA.) He succeeds Mastercard's Raja ...

Wheldon steps into the role for the second time and replaces Mastercard’s chief marketing and communications officer Raja ...

In this role, she led marketing analytics sales teams responsible for measuring brand and performance advertising ... and is aligned with the WFA's advertiser centric north star principles.

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of ...

Despite the urgent need for intersectional approaches to climate, labor, and gender justice, funders have long separated grant funding across silos, with less than 0.1% of all philanthropic funding ...

Advertising In November, then-Commissioner Martin O’Malley ... By the way, the search for waste, fraud and abuse — call it WFA — has a long and discreditable history. Ronald Reagan pledged to ferret ...