Twitch has struck a deal with Elon Musk's X (formerly Twitter) to eject itself from a lawsuit over an ad boycott shortly ...

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 ...

Brand budgets for influencer marketing will continue to rise, with 54% of multinational brand marketers saying they plan to ...

The best-selling author, prolific blogger and professional public speaker joins The Drum in Belgium for a frank conversation ...

The integration adds Compliant's data integrity signals to Fiducia's TrueCPM metric – which was first introduced in the 2023 ANA Programmatic Media Supply Chain Transparency Study, as a single ...

Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World Federation of Advertisers (WFA.) He succeeds Mastercard’s Raja ...

EARLIER school holidays for students and a work-from-anywhere (WFA) policy for civil servants have contributed to an earlier mudik (exodus) ahead of the Aidilfitri holiday in 2025, as suggested by ...

Learn how you can transfer your entire associate of applied science (AAS) degree into a bachelor's degree in Workforce Administration (WFA). You will learn about workforce planning, supervision, ...

in partnership with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA). Perhaps flying under the radar is the significant economic impact caused by ...

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry’s ...