Following a direct challenge from President Donald Trump to "eat the tariffs" rather than raise prices, retail giant Walmart has responded, asserting that the "magnitude of these increases is more than any retailer can absorb.

A new era of tariff-induced price increases is rippling through the U.S. retail scene as President Donald Trump trade policies force major players like Shein, Temu, and Walmart to adjust their price tags.

Trump has repeatedly claimed foreign nations will cover the tariffs, but Walmart has already started to raise prices in response to Trump's tariffs.

Protest group The People’s Union last week announced a new boycott initiative targeting Walmart over its decision to raise prices in response to President Donal

The president told Walmart they should absorb the tariffs and not charge their customers anything in a Truth Social post on Saturday.