Startups tend to confuse branding with placing advertising or social media campaigns. But branding is strategic — it forms ...

The Britannia Croissant x Prashant campaign is a strong example of how brands can effectively respond to consumer sentiment ...

Industry observers say multiple influencer marketing agencies often float the same creator's name; lack of universal ...

CapitaLand Investment Limited (CLI) has established its first onshore master fund in China, CLI RMB Master Fund.

Formula 1 (F1) has announced a partnership with Disney that will see its high-octane world collide with the magic of Mickey ...

WASHINGTON—President Trump’s multitrillion-dollar economic agenda hinges on fractious GOP lawmakers who are at odds over the ...

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, ...

India’s former Prime Minister Rajiv Gandhi arrived in Tamil Nadu’s Sriperumbudur for an election campaign. He was greeted by hundreds and hundreds of supporters at the event. However, minutes into ...

Challenger Corey O’Connor ousted Pittsburgh Mayor Ed Gainey in Tuesday’s Democratic primary election, beating an incumbent in ...

Challenger Corey O’Connor ousted Pittsburgh Mayor Ed Gainey in Tuesday’s Democratic primary election, beating an incumbent in ...

A Catonsville native came up with a new cleat concept supported by former Baltimore Ravens players ...