I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more ...

In an advertisement for e.l.f. Cosmetics, Jennifer Coolidge sat in front of a vanity packed with beauty products, wearing a ...

Welcome to Cosmo's first-ever SPF week, a space dedicated to two very important things: 1. reminding you that sunscreen is ...

The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

One editor puts three different primers to the test during a sweaty three-day weekend at Coachella festival. See her results ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

FEMAIL reached out to beauty experts to find out the easiest ways to guarantee your glam stays put and looks natural on a ...

You may have heard of Bobbi Brown’s latest makeup line, Jones Road, whose cream blush Miracle Balm wowed the Internet with ...

To achieve a more youthful and open look, opt for a nude or white pencil on the waterline. This simple change can make a ...

Enter: yarn face makeup – a hyper-stylised look that’s equal parts nostalgic, creative and, according to some, slightly creepy. The videos of beauty creators trying the trend has captivated ...

A round-up of the best primers for mature skin, how to use them, how to find the right one and how to avoid pilling.