"Now about 80% of our perm clients are men." Fueled by TikTok videos and Korean ... Bonde's mother is Malaysian, and his father is white. His hair is naturally straight, common among many east ...

Just look at TikTok, with the hashtag perm. You’ll see video after video of high schoolers and young men getting their hair curled. Most are sitting in salons, in various stages of the process ...

"The man perm, or what I like to call the 'merm' - I can't say it's a trend yet," she explains to USA Today. "It's adding texture to an already current haircut, the high and tight." The 'high and ...