The Caterpillar Yellow color has remained the same for 25 years, but the company still periodically tweaks its logo. In 1989, a triangle was added under the first "a" in the name, with the name ...

The cognitive dissonance between the name and the color made us all ... to YRC before fully recommitting to the Yellow brand in 2021. The Yellow logo’s quirkiness, then, is a bit of a historical ...

What’s in a name? For MasterCard, not enough to keep it in the logo. The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for ...

A report from Recode gives us a nice update on the goings-on inside of Google X—Google/Alphabet's moonshot division—and the group has a new name and ... division's big yellow X logo above.