YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

A live video gaming site from Google. YouTube Gaming allowed spectators to watch the game being played in real time for fun or competition. Following in the footsteps of the Twitch gaming site ...

So I thought I’d shine a light on some of that content, specifically YouTube channels with a gaming theme, that I routinely watch. Each of them offers something different in terms of what they ...