YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

“The Shorts format opens up for a whole new way of approaching YouTube Ads. YouTube ads have for a long time been a platform for TV-quality advertising, which is of course really interesting and ...

YouTube Select Shorts is a new advertising platform curated by Google that allows brands to place their YouTube Shorts ads alongside popular and trending short-form videos. This initiative ...

When you’re running video ads on YouTube, whether through a Demand Gen campaign or a Video campaign, you’ll primarily encounter three types of ad placements: in-stream, Shorts, and in-feed.

The email specifies that users will begin to see ads appear in YouTube Shorts, as well as music content. The latter isn’t new, but the addition of ads throughout Shorts certainly is in regions ...

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. Three sources confirmed with AdExchanger that a pilot program has been in an ...

Short Stacks Since YouTube first created Shorts, its short-form vertical video feed (who are we kidding: its TikTok copycat), the company has struggled to get the program off the ground. Wait a minute ...

Along with the new ad frequency, YouTube is expanding ads on Shorts to TVs. Just like on mobile and the web, you’ll now see ads in between Shorts that you can skip through using your remote.

It’s nowhere near as bad as Instagram or TikTok on this front, but it’s still easy to lose hours scrolling through YouTube ...

These advise subscribers that ads in YouTube Shorts will start appearing as of June 30. We’ve also uncovered TWiT Community user big_D sharing the same message (this time in English).

One year after YouTube turned on revenue sharing for its shortform video feature, a growing chunk of creators are getting paid for it. More than 1 in 4 creators in YouTube’s Partner Program are ...

YouTube's updated profanity policy lets creators swear in the first 7 seconds without demonetizing videos, with certain ...