Are fashion retailers chasing Shein’s unsustainable pricing model, or can they strike a balance between affordability and ...

But as regulatory scrutiny tightens in key markets, could the tide be turning? The latest challenge comes from the U.S, where ...

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are ...

It will also take on smaller fashion brands, along with Shein's own major rivals like Forever21, H&M and Zara, who have seen their presence increase in India's urban pockets recently.