In a bold move redefining the high school NIL landscape, Adidas signs LSU commit Tristen Keys. He joins a growing elite ...

Investigating the subtle differences between brands of football — how much impact do they have on the way it moves?

Joe Knight, executive director of UW's internal NIL and influencer marketing division, said the Huskies are in a strong spot ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

Adidas' 'Most Comfortable' Sneakers Are on Sale for Only $22 originally appeared on Athlon Sports. There's nothing quite as ...

Georgia high school athletes Kate Harping and Caleb Holt secured NIL deals with Adidas, marking a significant step in the ...

Fear of God Athletics and adidas Drop the II Basketball and SS25 Collection, where style and sport go hand in hand.

Former Texas Tech QB Patrick Mahomes was in Oklahoma City to catch Game 2 of the WCWS. Here's what he said about NiJaree ...

Former Texas Tech QB Patrick Mahomes joined Holly Rowe during Game 2 of the WCWS finals to talk about NiJaree Canady and the ...

Kansas City Chiefs quarterback Patrick Mahomes is in attendance to watch his alma mater, Texas Tech, take part in the Women's ...

Kansas City Chiefs quarterback and Texas Tech alum Patrick Mahomes hooked up the Red Raiders softball team with an exclusive ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...